Private real estate advisory · South Florida
Real estate is more than what’s available.
It’s knowing what is worth considering.
Begin with perspectiveA different starting point
Strong decisions begin with context, not a property search.
A search can show you what is listed. It cannot tell you what will age well, which details deserve scrutiny, or when the most valuable advice is to wait. That understanding comes from looking beyond the transaction.
The Advisory
Personal by design.
The Urban RE Group is led by Roxanna and Rick Urban at ONE Sotheby’s International Realty.
Clients work directly with the advisers doing the work—through careful evaluation, candid guidance and attention that continues after closing.
The practice advises buyers, sellers and relocating clients across Coconut Grove, Coral Gables, South Miami and Pinecrest, with relationships built largely through repeat clients and referrals.
Meet Rick and Roxanna
October 2026 · Issue 004
What is worth revisiting this fall
Three small steps to bring an old real-estate plan up to date.
A real-estate plan can sit quietly for months. A saved search keeps arriving. A repair estimate stays in a drawer. A conversation about moving ends with “perhaps later.” Meanwhile, the reasons behind the plan may have changed.
The Urban Edit
Useful next steps, wherever the plan stands.
Preparing to sell
Preparing to sell thoughtfully
The strongest sale often begins before a property reaches the market—with a clear outcome, deliberate preparation and room to make decisions without unnecessary pressure.
Considering buying
The value of seeing a place after sunset
A neighborhood is not a collection of amenities. It is a pattern of ordinary days, changing light, movement and quiet.
If you are staying
Thinking beyond the closing
A good purchase decision includes a plan for the years after possession—not only the day ownership begins.
Begin a conversation
Wherever you are in the process, begin with a conversation.
No pressure and no generic sales sequence—just a thoughtful response from Roxanna or Rick, usually within one business day.
Your inquiry is private. Joining The Urban Letter is always a separate choice.