Private real estate advisory · South Florida
Real estate is more than what’s available.
It’s knowing what is worth considering.
Begin with perspectiveA different starting point
Strong decisions begin with context, not a property search.
A search can show you what is listed. It cannot tell you what will age well, which details deserve scrutiny, or when the most valuable advice is to wait. That understanding comes from looking beyond the transaction.
The Urban Edit
A small, considered body of work worth reading.
The Advisory
Personal by design.
A deliberately boutique practice built around discretion, careful listening and relationships that extend far beyond a closing.
Working directly with the advisers doing the work creates room to question an assumption, investigate further or recommend waiting when that is the better answer.
Our advisory approach
Private advisory, grounded in experience
A relationship built beyond the transaction.
Led by Roxanna and Rick Urban at ONE Sotheby’s International Realty, The Urban RE Group advises buyers, sellers and relocating clients through private residential real estate advisory across South Florida.
Much of the practice grows through repeat clients and referrals. That continuity shapes the work: careful evaluation, candid guidance, local knowledge and attention that continues after closing.
Core service areas
- Coconut Grove
- Coral Gables
- South Miami
- Pinecrest
The Urban Letter
A useful note, once a month.
A concise reading of the South Florida market, the decisions around ownership and the places shaping both. No listing blast. No manufactured urgency.
Begin a conversation
Wherever you are in the process, begin with a conversation.
No pressure and no generic sales sequence—just a thoughtful response from Roxanna or Rick, usually within one business day.
Your inquiry is private. Joining The Urban Letter is always a separate choice.